Carbon Intelligence Adopts GMSF v1.3: What Really Changes in Advertising Carbon Measurement
GMSF v1.3 is now live on Carbon Intelligence. Bottom-up life cycle assessment, embodied emissions, and the fundamental differences with v1.2.
Programmatic
5 Practical Ways to Cut Programmatic Advertising Carbon Emissions
Cut programmatic emissions 40%+ with proven 2026 strategies: carbon-aware buying, green media RFPs, and supply path efficiency that improve both sustainability and ROI.
Carbon-Aware Bidding: How AI is Transforming Programmatic in 2026
Carbon is no longer just a reporting metric. It's now a live bidding parameter that's reshaping programmatic advertising. Here's how carbon-aware bidding works and why it delivers better results.