Carbon Intelligence Adopts GMSF v1.3: What Really Changes in Advertising Carbon Measurement
GMSF v1.3 is now live on Carbon Intelligence. Bottom-up life cycle assessment, embodied emissions, and the fundamental differences with v1.2.
GMSF
Understanding Digital Advertising's Carbon Footprint in 2026
How digital ads generate emissions across their full life cycle, why embodied carbon reshapes the 2026 picture, and how to measure it with GMSF v1.3.
We Said Spend-Based Overstated Ad Emissions by 450%. GMSF v1.3 Changed the Math.
We once said spend-based measurement overstates ad emissions by 450%. GMSF v1.3 changes that, and shows why spend-based is still the wrong tool.
Generative AI and Digital Advertising: How to Measure the New Carbon Shock
Generative AI is transforming digital advertising but increasing its carbon footprint. Analysis, GMSF v1.3, and solutions for responsible AdTech.
Omnibus & CSRD: Why Carbon Measurement Remains a Competitive Advantage
The EU Omnibus eases CSRD requirements, but the ad market is doubling down on carbon. Here's why measurement remains a decisive competitive advantage in 2026.