Generative AI and Digital Advertising: How to Measure the New Carbon Shock
Generative AI is transforming digital advertising but increasing its carbon footprint. Analysis, GMSF v1.3, and solutions for responsible AdTech.
Digital Advertising
Omnibus & CSRD: Why Carbon Measurement Remains a Competitive Advantage
The EU Omnibus eases CSRD requirements, but the ad market is doubling down on carbon. Here's why measurement remains a decisive competitive advantage in 2026.
Understanding Digital Advertising's Carbon Footprint in 2026
How digital ads generate emissions, why measurement matters in 2026, and what GMSF v1.2 reveals about the 450% discrepancy in spend-based vs activity-based calculations.