We Said Spend-Based Overstated Ad Emissions by 450%. GMSF v1.3 Changed the Math.
We once said spend-based measurement overstates ad emissions by 450%. GMSF v1.3 changes that, and shows why spend-based is still the wrong tool.
CSRD
US Carbon Regulation: What Trump 2.0 Changes (and Doesn't) for Advertising
The SEC rolled back climate rules. California, New York and the CSRD didn't. What the US regulatory patchwork means for advertising carbon measurement in 2026.
Omnibus & CSRD: Why Carbon Measurement Remains a Competitive Advantage
The EU Omnibus eases CSRD requirements, but the ad market is doubling down on carbon. Here's why measurement remains a decisive competitive advantage in 2026.
CSRD & Advertising: Your 2026 Compliance Roadmap
Navigate CSRD compliance for advertising with confidence. Updated for Omnibus I changes (Dec 2025), FY 2027 reporting requirements, and practical guidance for Scope 3 disclosure.