We Said Spend-Based Overstated Ad Emissions by 450%. GMSF v1.3 Changed the Math.
We once said spend-based measurement overstates ad emissions by 450%. GMSF v1.3 changes that, and shows why spend-based is still the wrong tool.
Carbon Measurement
US Carbon Regulation: What Trump 2.0 Changes (and Doesn't) for Advertising
The SEC rolled back climate rules. California, New York and the CSRD didn't. What the US regulatory patchwork means for advertising carbon measurement in 2026.
Omnibus & CSRD: Why Carbon Measurement Remains a Competitive Advantage
The EU Omnibus eases CSRD requirements, but the ad market is doubling down on carbon. Here's why measurement remains a decisive competitive advantage in 2026.