Generative AI and Digital Advertising: How to Measure the New Carbon Shock
Generative AI is transforming digital advertising but increasing its carbon footprint. Analysis, GMSF v1.3, and solutions for responsible AdTech.
Carbon Footprint
Understanding Digital Advertising's Carbon Footprint in 2026
How digital ads generate emissions, why measurement matters in 2026, and what GMSF v1.2 reveals about the 450% discrepancy in spend-based vs activity-based calculations.