Carbon IntelligenceTM

Brand Guidelines — Visual Identity

Version 1.0 — 2026

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01 — Icon

CI Geometric

The Carbon Intelligence™ icon is composed of three elements: an open arc (C), a vertical capsule (I), and a floating intelligence dot. Together they form a compact, container-free symbol offering maximum usage flexibility.

The C arc evokes the carbon cycle and measurement. The I capsule represents structured data and the decision axis. The floating dot symbolizes intelligence — the point of light that illuminates raw data.

Color / White background
Color / Dark background
Monochrome black
Monochrome white
Transparent background
Favicon 32px / 16px
App icon
02 — Construction

Construction Grid

The icon is built on a 512×512 unit grid. The C is a circle arc with 176px radius (centered at 244, 252). The I is a rounded rectangle (capsule) of 72×352px with 36px radius. The intelligence dot is a 20px radius circle positioned above the I.

C center: 244, 252I: 72w
03 — Clear Space

Clear space and minimum sizes

The minimum clear space around the icon equals the height of the intelligence dot (unit "d"). No graphic element or text should enter this zone.

Recommended minimum size: 24px for digital, 8mm for print.

d
80px
48px
32px (favicon)
16px (min)
04 — Palette

Colors

The Carbon Intelligence™ palette is a continuous gradient from deep blue to emerald green, through teal. It evokes the transition from raw data (blue/tech) to positive impact (green/sustainability).

Deep Ocean
#0A4DA6
RGB: 10, 77, 166
Electric Blue
#0770B8
RGB: 7, 112, 184
Teal Core
#0891B2
RGB: 8, 145, 178
Teal Light
#0AADAD
RGB: 10, 173, 173
Emerald
#10B981
RGB: 16, 185, 129
Vibrant Green
#34D399
RGB: 52, 211, 153
White
#FFFFFF
Text Primary
#E8E8F0
Text Secondary
#888899
Dark Navy
#1A1A2E
Card Surface
#111119
Charcoal
#0F0F1A
05 — Typography

Lato + Inter

The wordmark font is Lato in Black weight (900) with reduced letter-spacing (-1.5px). The thick characters and tight spacing give the wordmark an assertive, premium presence, perfectly suited for B2B enterprise positioning. Inter remains recommended for body text and UI.

Light 300
Carbon IntelligenceTM
Regular 400
Carbon IntelligenceTM
Bold 700
Carbon IntelligenceTM
Black 900 ←
Carbon IntelligenceTM
Comparison
letter-spacing
letter-spacing: 0px (default)
letter-spacing: -1.5px (wordmark) ←
06 — Assembly

Full Logo

The icon pairs with the wordmark in three main configurations. The horizontal version is the default. The vertical version is used when horizontal space is limited. The wordmark alone is reserved for situations where the icon already appears nearby.

Horizontal
CarbonIntelligenceTM
Horizontal dark
CarbonIntelligenceTM
Vertical
CarbonIntelligence
Wordmark only
Carbon IntelligenceTM
07 — Usage

Do's and Don'ts

Do
  • Use the icon on white or dark background (#1A1A2E)
  • Respect the clear space zones
  • Use the simplified favicon version below 32px
  • Keep the gradient in diagonal direction (top-left → bottom-right)
  • Pair the icon with Lato Black 900 wordmark, letter-spacing -1.5px
  • Always include the TM symbol after "Intelligence"
Don't
  • Do not modify the gradient colors
  • Do not stretch or distort the icon
  • Do not add drop shadows or 3D effects
  • Do not place the icon on a busy photographic background
  • Do not change the font (Lato Black) or letter-spacing of the wordmark
  • Do not separate the dot from the I
08 — Mockups

Applications

Carbon IntelligenceTM
Your Name
Your Role
hello@carbonintelligence.green
carbonintelligence.green
Business Card — Front
Carbon IntelligenceTM
Carbon Report — Campaign Q1 2026
Hello, please find attached the report...
Email Header
Carbon Intelligence™
CarbonIntelligence
Browser Favicon
Phone App Icon
Carbon Intelligence™

Brand Guidelines v1.0 — 2026