Complete Reference
of Digital Ad Formats

214 formats · 20 categories · Display, Video, Social, CTV, DOOH, Audio, Retail Media, Search

The digital advertising ecosystem is vast, complex, and constantly evolving. Carbon Intelligence™ already supports the majority of existing ad formats and our platform grows every month with new integrations across emerging channels and markets worldwide. Behind each format listed here, our methodology team conducts dedicated studies to deliver the most accurate emissions measurement possible. This guide offers a window into the diversity of digital advertising — not a complete inventory, but a testament to the scale of the challenge we're solving.