Features

Powerful Features for Carbon Optimization

Carbon Intelligence provides comprehensive tools to measure, analyze, and reduce the carbon footprint of your digital advertising campaigns.

Core Capabilities

📊 Real-Time Carbon Tracking

Monitor emissions across all campaigns, platforms, and formats with sub-5-second analysis. Get instant insights into your advertising carbon footprint with granular breakdowns by:

  • Platform (Google Ads, Meta, DV360, The Trade Desk)
  • Format (display, video, native, search)
  • Geography and device type
  • Time period and campaign

🤖 AI-Powered Optimization

Our intelligent recommendation engine analyzes your campaigns and suggests specific actions to reduce carbon while maintaining or improving performance:

  • Creative file size optimization
  • Domain blocklisting (high-carbon publishers)
  • Supply path optimization
  • Geographic and temporal targeting
  • Bid strategy refinement

📈 Carbon ROI Analysis

Understand the relationship between carbon reduction and business metrics. Our platform shows you how carbon optimization impacts:

  • Cost per acquisition (CPA)
  • Return on ad spend (ROAS)
  • Viewability rates
  • Brand safety scores

🎯 Intelligent Scenarios

Test carbon reduction strategies before implementation with what-if analysis:

  • “What if we reduce creative file sizes by 50%?”
  • “What if we block high-carbon domains?”
  • “What if we shift budget to green-energy regions?”

See predicted carbon reduction and performance impact before making changes.

📄 Professional Exports

Generate audit-ready reports for regulatory compliance:

  • CSRD (Corporate Sustainability Reporting Directive)
  • SEC Climate Disclosure (United States)
  • California SB 253 (Climate Corporate Data Accountability Act)
  • GHG Protocol standard formats
  • Custom templates for stakeholder reporting

🔗 Platform Integration

Seamless integration with major advertising platforms:

  • Google DV360
  • Google Ads
  • Meta (Facebook/Instagram)
  • The Trade Desk
  • Amazon DSP
  • CSV/Excel import for any platform

Technical Features

GMSF-Aligned Methodology

Our calculations follow the Global Media Sustainability Framework (GMSF) v1.2, the industry standard for advertising carbon measurement.

ISO 14064 Compliance

Aligned with ISO 14064 standards for greenhouse gas accounting and verification, ensuring audit-ready accuracy.

Multi-Language Support

Interface available in English, French, and Spanish with localized reporting.

API Access

Programmatic access to carbon data for integration with your own tools and dashboards.

Data Security

Enterprise-grade security with SOC 2 compliance, GDPR compliance, and encrypted data storage.

Why Choose Carbon Intelligence?

✅ Accuracy: 99.2% calculation accuracy using industry-standard methodologies ✅ Speed: Sub-5-second analysis of millions of impressions ✅ Compliance: Audit-ready reports for CSRD, SEC, and other regulations ✅ ROI: Average 40% carbon reduction with maintained or improved performance ✅ Support: Dedicated customer success team and technical support

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