Insights, guides, and news about carbon footprint in digital advertising
Generative AI is transforming digital advertising but increasing its carbon footprint. Analysis, GMSF v1.3, and solutions for responsible AdTech.
The SEC rolled back climate rules. California, New York and the CSRD didn't. What the US regulatory patchwork means for advertising carbon measurement in 2026.
The EU Omnibus eases CSRD requirements, but the ad market is doubling down on carbon. Here's why measurement remains a decisive competitive advantage in 2026.
Why one AI isn't enough. Discover how Carbon Intelligence uses Claude, Perplexity & Mistral to deliver 99.2% accurate carbon footprint analysis.
Discover how Carbon Intelligence combines mathematical precision with Anthropic Claude's reasoning to turn thousands of data points into prioritized carbon reduction strategies in under 30 seconds.
Cut programmatic emissions 40%+ with proven 2026 strategies: carbon-aware buying, green media RFPs, and supply path efficiency that improve both sustainability and ROI.
Carbon is no longer just a reporting metric. It's now a live bidding parameter that's reshaping programmatic advertising. Here's how carbon-aware bidding works and why it delivers better results.
RFPs now routinely include carbon reduction requirements. Sustainable media has moved from nice-to-have to procurement necessity. Here's what clients are demanding, how vendors are responding, and why carbon capability is becoming table stakes.
California's groundbreaking climate disclosure law is now in effect, requiring companies with over $1B in revenue to report all Scope 3 emissions—including digital advertising. Here's what you must disclose, how to calculate it, and the compliance roadmap for 2026.
Navigate CSRD compliance for advertising with confidence. Updated for Omnibus I changes (Dec 2025), FY 2027 reporting requirements, and practical guidance for Scope 3 disclosure.
Most companies overstate their advertising emissions by 450%. This isn't a rounding error—it's a fundamental flaw in spend-based methodology that's costing brands millions in unnecessary carbon offsets and failed compliance audits.
How digital ads generate emissions, why measurement matters in 2026, and what GMSF v1.2 reveals about the 450% discrepancy in spend-based vs activity-based calculations.
All our articles are based on GMSF, ISO 14064, and GHG Protocol standards