About Us – Advertising Carbon Measurement
About Carbon Intelligence
Carbon Intelligence is the leading platform for measuring and optimizing the carbon footprint of digital advertising campaigns.
Our Mission
We believe that sustainable advertising is better advertising. By helping companies measure and reduce their advertising carbon emissions, we enable:
- Environmental impact: Meaningful reduction in global greenhouse gas emissions
- Regulatory compliance: Meeting CSRD, SEC, and other reporting requirements
- Business value: Improved ROI through waste elimination
- Brand reputation: Meeting stakeholder expectations for sustainability
The Problem We Solve
Digital advertising generates an estimated 3.5% of global greenhouse gas emissions, comparable to the aviation industry. With new regulations like CSRD and SEC Climate Disclosure requiring Scope 3 emissions reporting, companies need accurate, audit-ready carbon measurement for their advertising activities.
Traditional measurement approaches are:
- ❌ Inaccurate: Based on rough estimates
- ❌ Not compliant: Don’t follow GMSF or GHG Protocol standards
- ❌ Not actionable: Provide numbers without optimization guidance
- ❌ Expensive: Require costly consultants
Our Solution
Carbon Intelligence provides:
- ✅ Accurate measurement: 99.2% accuracy using GMSF-aligned methodologies
- ✅ Regulatory compliance: Audit-ready reports for CSRD, SEC, and more
- ✅ AI-powered optimization: Specific recommendations to reduce emissions
- ✅ Improved ROI: Average 40% carbon reduction with maintained or better performance
- ✅ Fast & affordable: Automated analysis in under 5 seconds
Our Methodology
We align with the most rigorous international standards:
🎯 Global Media Sustainability Framework (GMSF)
The industry-standard methodology for calculating advertising carbon emissions, developed by Ad Net Zero.
🏆 ISO 14064
International standard for greenhouse gas accounting and verification.
📊 GHG Protocol
The world’s most widely used framework for measuring greenhouse gas emissions (used by 97% of S&P 500 companies).
🌡️ Science Based Targets Initiative (SBTi)
Helping companies set emissions reduction targets aligned with limiting global warming to 1.5°C.
The Expertise Behind Carbon Intelligence
Building a platform capable of measuring and optimizing the carbon footprint of digital advertising at scale requires a rare combination of expertise:
📊 Market Knowledge & Ecosystem
Deep understanding of the adtech landscape — advertisers, media agencies, trading desks, publishers. Expertise built through years of collaboration with market players and the conviction that performance and environmental responsibility reinforce each other.
🎯 Adtech & Programmatic
Complete mastery of the value chain — DSP, SSP, bid requests, supply path optimization, attribution models. Knowledge forged in the field, working alongside traders and understanding the operational realities of campaigns.
⚙️ Data Engineering
Ingestion and processing of large files (multi-GB), robust ETL pipeline design, bid log parsing, cloud-native architecture, scalable from day one.
🤖 Data Science & Artificial Intelligence
Multi-objective optimization algorithms balancing carbon reduction and media performance, predictive scoring, recommendation engine, integration of generative models (LLMs) for automated insights.
🌱 Carbon Methodology & Regulations
Deep expertise in GMSF, GHG Protocol (Scope 3), certified emission factors (ADEME, EPA eGRID, IEA). Active monitoring of CSRD, SEC Climate Disclosure requirements and EU taxonomy.
💻 Full-Stack Development
High-performance Python backend, interactive user interfaces, REST APIs, multi-format exports (Excel, PDF, JSON), complex state management for real-time analytics.
🎨 Product Design & User Experience
Action-oriented interfaces — clear dashboards, meaningful visualizations, intuitive navigation. Available in 5 languages for international deployment.
📣 Marketing & Brand Strategy
Differentiated positioning, technical SEO, content marketing, LinkedIn activation, copywriting adapted to each market (EN, FR, ES, DE, IT).
Supported by the World’s Top Cloud Providers
Carbon Intelligence has been selected by the world’s leading cloud providers — a concrete mark of our technical standards and ability to scale:
OVHcloud Startup Program New
Europe’s leading sovereign cloud. Selected for OVHcloud’s Startup Program, Carbon Intelligence benefits from GDPR-native infrastructure hosted in Europe, priority technical support, and the credibility of a trusted European cloud champion.
AWS Activate
Member of the Amazon Web Services startup program — global infrastructure, ML services, and enterprise-grade security.
Google for Startups
Supported by Google Cloud Platform for advanced AI/ML capabilities and large-scale data processing.
Microsoft for Startups
Member of the Microsoft Azure startup program — enterprise security, compliance tooling, and global reach.
This multi-cloud foundation ensures Carbon Intelligence delivers enterprise-grade reliability, security, and performance — with the flexibility to always leverage the best technology for each use case.
Standards & Recognition
Methodology Alignment:
- GMSF Aligned: Official alignment with the Global Media Sustainability Framework (v1.2)
- GHG Protocol Compliant: Following the global standard for carbon accounting (Scope 3)
- ISO 14064: Aligned with the international standard for greenhouse gas verification
Cloud Programs:
- OVHcloud Startup Program: Selected member — Europe’s leading sovereign cloud provider
- AWS Activate: Member of the Amazon Web Services startup program
- Google for Startups Cloud Program: Supported by Google Cloud Platform
- Microsoft for Startups: Member of the Microsoft Azure startup program
Our Commitment
Transparency
Open methodologies and data sources.
Accuracy
Continuous improvement of calculation precision.
Standards
Following evolving industry best practices.
Client Success
Helping every client achieve meaningful carbon reduction.
Sustainability
Carbon-neutral operations — we practice what we preach.