The First AI-Powered Platform to Reduce Advertising Carbon Footprint
Measure, reduce, and optimize the carbon footprint of your advertising campaigns with our AI-driven platform. Turn carbon measurement into a competitive advantage in your RFPs. Aligned with GMSF, ISO 14064, and GHG Protocol standards.
🌍 Why Carbon Measurement in Advertising Matters Now
The Environmental Impact
Digital advertising generates an estimated 3.5% of global greenhouse gas emissions, equivalent to civil aviation. Every ad impression, from programmatic bidding to content delivery, consumes energy and generates CO₂ emissions through:
- Data centers processing billions of bid requests per day
- Network infrastructure transmitting creative assets
- End-user devices rendering and displaying ads
- Third-party tracking and analytics systems
A single programmatic ad impression can generate between 1 and 5 grams of CO₂. Multiplied by trillions of impressions annually, the impact is substantial.
The tech giants have taken notice: Google opened its Carbon Footprint for Google Ads tool to all advertisers in October 2025, and the GMSF is preparing version 1.3 for Cannes Lions 2026. Advertising carbon measurement is no longer a niche concern — it's the new industry standard.
Market Pressure
Beyond regulation, the market is accelerating. Major media agencies — Publicis, Dentsu, Havas, GroupM — have made public commitments to reduce the emissions of their media plans. Carbon criteria are becoming standard in RFPs. Without reliable carbon data, you risk losing budgets to competitors who have it.
📋 Regulatory Landscape
🇪🇺 CSRD & Omnibus (Sustainability Reporting)
The CSRD directive, revised by the Omnibus package adopted on December 16, 2025, now applies to companies with 1,000+ employees AND €450M+ in net revenue for Scope 3 emissions disclosure, including advertising and marketing spend. Despite the raised thresholds, market pressure is intensifying: major advertisers and agencies (Publicis, Dentsu, Havas, GroupM) are systematically embedding carbon criteria in their RFPs. Not measuring means losing a competitive edge.
🇺🇸 SEC Climate Disclosure Rule (United States)
The SEC's climate disclosure rule, adopted in March 2024, requires public companies to report climate-related risks including Scope 3 emissions. While its rollout faces legal challenges, it reflects an irreversible global trend toward climate transparency, reinforced by ISSB standards (IFRS S2) being adopted in Australia, Brazil, and California.
🌎 California SB 253 (Climate Corporate Data Accountability Act)
Requires companies with annual revenues over $1 billion doing business in California to disclose all Scope 3 emissions, including digital advertising, starting in 2026.
🚫 Anti-Greenwashing Directive (ECGT) — September 2026
The EU's Empowering Consumers for the Green Transition (ECGT) directive takes effect in September 2026, banning unsubstantiated environmental claims. "Carbon neutral" labels based solely on offsetting will no longer be accepted. Only companies with verified, measurable reduction data will be allowed to make environmental claims about their advertising activities. Carbon Intelligence provides exactly that data.
🌱 EU Green Deal & Carbon Border Adjustment
The EU Green Deal aims for climate neutrality by 2050, with interim targets requiring businesses to demonstrate carbon reduction efforts, including in marketing and advertising operations.
🔬 Our Methodology
Carbon Intelligence is aligned with the most rigorous international standards and frameworks for carbon accounting:
GMSF (Global Media Sustainability Framework)
We follow the Global Media Sustainability Framework v1.2, developed by Ad Net Zero. GMSF provides standardized methodologies for calculating carbon emissions across the entire digital advertising supply chain. Version 1.3 is expected at Cannes Lions 2026 — Carbon Intelligence will be ready from day one.
ISO 14064 (Greenhouse Gas Accounting & Verification)
Our calculations are aligned with ISO 14064 standards for quantifying and reporting greenhouse gas emissions. This ensures consistency, transparency, and verifiability of carbon metrics.
GHG Protocol (Scope 1, 2, 3 Emissions)
We categorize emissions according to the Greenhouse Gas Protocol:
- Scope 1: Direct emissions from owned or controlled sources
- Scope 2: Indirect emissions from purchased electricity
- Scope 3: All other indirect emissions (advertising falls here)
✨ Key Features
🔄 How It Works
1. Data Import
Upload campaign data from any advertising platform. We support DV360, Google Ads, Meta, The Trade Desk, and standard CSV/Excel formats.
2. Automated Analysis
Our AI engine calculates carbon emissions using GMSF-aligned methodologies, analyzing:
- Creative file size and format
- Delivery infrastructure (data centers, CDNs)
- Device types and network conditions
- Geographic distribution and energy mix
3. Actionable Insights
Receive prioritized recommendations to reduce emissions, including:
- Format optimization (lighter creatives)
- Domain blocklisting (high-carbon publishers)
- Targeting refinement (green infrastructure)
- Bid strategy optimization
4. Implementation & Tracking
Export optimized settings to your ad platforms and track carbon reduction over time with automated reporting.
❓ Frequently Asked Questions
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